Chennai, August 17, 2024 – The city of Chennai sparkled with high fashion and heartfelt generosity as it played host to the grand finale of the Madras Fashion Icon (MFI) South India 2024 – Season II. The prestigious event was held on August 17, from 3 PM to 10 PM, the show captivated audiences with its dazzling runway shows, pageant shows, and a powerful message of cancer awareness.
Madras Fashion Icon (MFI) is a renowned modeling company based in Chennai and founded by the visionary Dr. Ahlvin Doss, who is also the managing director of the company. The company was founded on October 10, 2021. MFI has been a cornerstone of the South Indian fashion industry, it has earned an IAF certification, is recognized by Pageant Asia and is an ISO certified company. This year’s grand finale, held on August 17, brought together some of the most talented participants from a total of five states – Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana.
A highlight of this year’s finale was its strong connection to cancer awareness. MFI used this prestigious platform to spotlight cancer awareness. Many of the company’s models participated in a poignant initiative, donating their hair to support cancer patients. This act of generosity was complemented by impactful speeches from specialized doctors from renowned hospitals like Apollo. The event’s support for cancer awareness was highlighted with the empowering slogan – “Let’s fight together, win together”.
The culmination of months of auditions and hard work, the MFI South India 2024 – Season II grand finale was not just a celebration of fashion but also a beacon of hope and compassion. The event saw fierce competition among participants, with each showcasing their unique flair and style. The prestigious title of Mr. South India was awarded to a deserving contestant from Chennai, marking a proud moment for the city and the company.
The MFI Academy is an integral part of the company and continues to empower aspiring models with essential skills such as modeling, tailoring, videography, and fashion technology. This commitment to education and community service underscores the company’s holistic approach to the fashion industry, which is also highlighted in the company’s slogan – “WE ARE THE WAY”. The slogan suggests the company’s offer to fulfill its participants’ dreams of becoming a model or an actor. The company provides a fresh opportunity to practice as a model, and after the participant wins a title, s/he is offered to directly work with MFI’s own film productions, MR Pictures.
As the curtains fell on the MFI South India 2024 – Season II grand finale, the event left an indelible mark on all who attended, as it emerged highly successful. It was an evening where glamour met generosity, and where the South Indian fashion scene was auspiciously celebrated. The event, held at a glamorous venue in Chennai, was a testament to the agency’s commitment to celebrating fashion and fostering new talent. The evening was a whirlwind of high energy, showcasing not only the creativity of aspiring models but also the remarkable contributions of MFI to the community. For more updates on MFI’s upcoming events and initiatives, follow them on social media –https://www.instagram.com/madras_fashion_icon?igsh=MTQ4N2lpbXV2cHpnMQ%3D%3D